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Why does FIT matter?

Approximately 80% of women are wearing the wrong size bra, and mass manufactured department store bras do not fit reconstructed breasts.

A misfitted bra can affect the shape of your breasts, leave shoulder indentations, cause pain, and contribute to sagging. It can also cause problems with healing and longevity following breast surgery, especially for those who have undergone reconstruction.

We manufacture and provide bras that are specially created to prevent pressure marks, skin irritation, and pain while offering comfort and support for all women. By ensuring an exact fit unique to your body, you leave each appointment with beautiful new bras that will help you look good and feel better.

World of Pink provides top quality bras to bring function and support for the breasts.

We offer bras that are of made of soft, stretch cotton, pocketed cups, and side breast support for controlled compression to the sides and under-bust. Wide stretch bands will keep you comfortable, even after having surgical procedures.

It is important to be properly fitted to determine the best possible bra for you. A bra should be supportive, comfortable, and of good quality. Our specialized bras are made to stabilize and immobilize your breasts for optimum care following all surgical breast procedures as well as for every day use.

Get Your Measurements

measuring for bra

STEP 1: Measure your band size

Take a tight measurement under your bust and level around your body. Round off to the nearest inch.

measuring cup size

STEP 2: Measure your cup size

Take a loose measurement over the largest part of your breast. Round off to the nearest inch.

bra fitting

The Straps

Must be wide and adjusted easily. They should not cut in or irritate the tissue or trigger point of the musculoskeletal system

The Underbust Band

Must be sufficiently wide and keep its shape. It should not roll up but still be soft and elastic so it does not cut in, rub, cause pressure marks, or impede breathing.

The Cups

Should provide sufficient support for the breast but should not squeeze them into an unnatural form or flatten them. Underwires are not recommended, but if used, should not cause irritation or pressure marks. 

The Fastener

Must have sufficient adjustment options and be easy to use. It should not cut in, protrude, scratch, rub or become twisted. 

Mastectomy or Lumpectomy

Over 232,000 new cases of invasive breast cancer were diagnosed in 2014. In the wake of this epidemic, women who have had a mastectomy or lumpectomy are left feeling unbalanced and insecure, and many are not aware of their aftercare options.

Finding the right bra after surgery can be exceedingly difficult. Not only is comfort a concern, but the size and fit are as well. The wrong bra can leave you uncomfortable, asymmetrical, and unsupported. It is important, especially following surgery, that your bra fits properly.

4 women, 2 seated and 2 standing

Augmentation or Reduction

Breast augmentation is the most common form of elective surgery performed in the United States. Over 313,000 breast augmentation surgeries were conducted in the United States in 2018, a 48% increase since the year 2000.


Breast implants add weight to the breast, which can affect the shape of the breast and increase scarring without the right support. A proper, supportive bra is crucial for preventing sagging. After any breast surgery, it is important to be mindful of preventing surgical incisions from being exposed to excessive force, abrasion, or motion during the healing process. Your doctor will provide you with specific instructions for caring for your breasts, including seeing an educated, certified fitter for your custom needs.


World of Pink bras prevent pressure marks and skin irritation by customizing your exact fit. Our products are made of skin-friendly material and are sized by our certified fitters.

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